THIS IS NOT A BIKE
Covered in cobwebs, flat tyres, rusty remnants of days gone by - we've all got a bike gathering daddy longlegs clogging up our garage, shed or hallway. So we came up with the idea of a trade-in where you could get a great deal on a new one. The nationwide campaign was a pedal-powered success, leading to the best sales week in Evan’s 90 year history and, more importantly, getting the people of Britain back on a bike.
PUSH-BIKE PRINT
The film was accompanied by an immediately recognisable, nationwide print campaign depicting the various types of abandoned bike .
IN-STORE
We even made postcards to give to broken-down bike owners encouraging them to trade-in.
