LIKE NOWHERE ELSE
To set Royal Ascot apart from other race meetings, we created a campaign centred on its unrivalled combination of fine dining, occasion and royalty that make it, 'Like Nowhere Else.'
To honour the sophistication and artistry the event is known for, we commissioned artist Lauren DiCioccio to produce a bespoke hand-crafted embroidery. This depicts the grandest elements of the occasion and was given the Royal endorsement by the toughest client of all - the Queen.
THE ARTWORK
This one-of-a-kind embroidered art piece took pride of place in the Royal Enclosure.
THE AWARD-WINNING OUTDOOR CAMPAIGN
The artwork formed the basis for an OOH and print campaign that led to a ticket demand never seen before with Royal Enclosure members turned away for the first time in the meeting’s history.
'Like Nowhere Else' was voted Campaign of the Year at the RCA showcase awards.
