LIVE THE LONDON LOOK

For years Rimmel were synonymous with their famous 'Get the London Look' line.

To bring them into an open and inclusive 21st century we updated it encouraging girls, boys, women and men to 'Live The London Look.' This global pitch winning concept was brought to life with Rimmel's superstar ambassadors as we empowered women and men everywhere to express their individuality.  

We began by creating the LL ‘London Look’ pose - a global unifying symbol of self expression.

MAKING THE LOOK

Then it was time to put this attitude into the products, kicking off with Rimmel's Wonder'Fully Real mascara and the lovely Rita Ora taking us for an 'eye dance.'

HANDING OVER THE REIGNS

Then we passed it to the new wave of make-up influencers who showed us how to ‘Live The London Look’ with a series of avant garde tutorials.