THE ORIGINAL
SOCIAL EXPERIMENT
To remind everyone that Big Brother is the original social experiment we introduced a new set of guinea pigs into the legendary house. Literally. Yep, Big Brother became 'Pig Brother' as 16 furry funksters scurried, munched and pooped their way around an 8-metre long recreation of the iconic house.
OOH & DOOH
To celebrate these weird and wonderful housemates we created OOH that described the social stressors they would face, alongside DOOH that appeared as if it were being streamed live from the house.
LAUNCH DAY
To mark this momentous occasion we set the guinea pigs loose in the iconic diary room and let them pose on the infamous chair.
SOCIAL - MINI EPISODES
Big Brother fans asked for it, so we gave it to them. We created mini 'Pig Brother' episodes themed around wild accusations, food challenges and housemate evictions.