THE HAPPY SONG
Cow & Gate are all about happiness, so we made ‘The Happy Song’ - the first ever song scientifically proven to make babies happy.
Working with Grammy award-winning musician and Harry Potter singer-songwriter, Imogen Heap, the song had Buzz Lightyear, The Lion King and Pokemon quaking in their cowboy boots, paws and cartoon feet as it stormed to No.1 in the iTunes children's chart. It's since been listened to, watched and downloaded more than 19 million times. Best of all it actually stops babies crying, gets them giggling and makes parents lives more joyful. Lovely.
HERE COMES THE SCIENCE
Working alongside music and baby psychologists from internationally acclaimed Goldsmith’s University and consulting Cow & Gate Mum and Dads on social media we found and tested the sounds babies reacted best to - then tested it on them. Cue happy faces, puzzled looks, put upon musical superstars and, finally, the song itself.
THE NUMBER 1 SONG
The Happy Song was a smash hit. As well as reaching No.1 in the iTunes children’s chart only 48 hours after its release, it went on to chart in over 59 countries and had an official vinyl release. It became Cow & Gate’s most successful piece of content, ever, leaving them as the most talked about and shared baby brand that year.
THE HAPPY SONG GOES GLOBAL & TED TALK
The song blew up worldwide and became a feel good story for Time Magazine, the BBC, Fox News, Daily Mirror, Daily Mail, the New Zealand Herald, The Times of India and Japanese influencers. It’s blend of science and music even meant it became the the subject of a TED talk.
