TOUR FEVER

When the Tour de France’s first stage was awarded to Yorkshire a wave of excitement spread across God’s Own Country. Team Sky asked us to develop a social campaign that would capture the public’s imagination and increase their social following.

#tourfever spread like wildfire and became the second most used hashtag of Le Tour. As tour fever spread Team Sky’s social following rocketed by over 100,000 new fans.

 
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CONTENT FILMS

We produced a series of short content films focusing on what Le Tour meant to the local communities.