BINGO LIKE A BOSS

Gala Bingo were forever associated with Bingo halls and go-go grannies dabbing happily away. They wanted a fresh campaign to capture a more youthful audience (25-35). We won the UK pitch by promising to show the nation how to ‘Bingo Like A Boss.’ The campaign is now in its third year and with Britain bossing its laundry, summer paddling and lawn mowing has smashed all expectations.