BROMPTON - I’M GETTING ON

We turned the ageist connotation of ‘getting on’ into an empowering message to inspire more senior people to get on their bikes.

Winner of a TFL Diversity in Advertising award, ‘I’m Getting On’ celebrates fearless cyclists where age is no barrier.

The campaign was shot by Taylor Wessing Prize-winning photographer Spencer Murphy.

UPCYCLING THE IDEA

We created a series of digital 6-sheets where the Brompton logo dynamically moves into our empowering headline.