BROW STATEMENTS
Rimmel wanted to show how their new eyebrow range was all about self expression, so we made a ‘language’ using one of the most expressive parts of the body - the eyebrows. Then we took the most famous brows in the game - Cara Delevingne’s - and got them talking.
We took ‘Brow Statements’ and Rimmel to giphy launching their brand new channel with gifs that can be shared with mates, lovers and frenemies. The campaign was an eyebrow raising success with brow game currently strong at almost 25 million plays.
MAKING A ‘BROW STATEMENT’ WITH A LAUNCH FILM
Rolled out across Rimmel’s social channels the short film garnered over a million views in the first 48 hours.
